TLDR Founders 2024-04-17

a16zā€™s $7.2B Raise šŸ’ø, Learning from Failure šŸ§‘ā€šŸ«, Distribution is King šŸ‘‘

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Headlines & Trends

Why Startups Fail And What We Can Learn From It (5 minute read)

Startups fail due to various reasons, but the top three factors are a weak business model, inadequate business development, and running out of cash. To overcome these challenges, startups should remain agile and adapt promptly to market feedback. This requires strategic pivoting when necessary, prioritizing market validation to ensure product-market fit, adopting a customer-focused development approach, and managing finances effectively to sustain growth.

Distribution is King (9 minute read)

Long-term enterprise value for companies is primarily driven by having a differentiated way of distributing great products to customers, rather than just creating innovative content. This article illustrates this point using examples from the video game industry, showing how companies that innovated in distribution, such as Activision, Electronic Arts, and Valve's Steam platform, were able to capture significant market share and profits despite competition.

Andreessen Horowitz Closes $7.2 billion for New Funds (2 minute read)

Andreessen Horowitz, a prominent venture capital firm, has successfully raised $7.2 billion for its latest set of funds, surpassing its initial target of $6.9 billion. The firm has created dedicated venture funds, each with its own team of experts and capabilities, specifically focused on certain segments such as American Dynamism, Apps, Games, Infrastructure, and Growth.
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Strategies & Tactics

Calculating CAC Payback Period, the Right Way (8 minute read)

This article provides a comprehensive guide on how to calculate Customer Acquisition Cost (CAC) payback period, which is the number of months it takes for a company to break even on the cost of acquiring a new customer. It covers the key components needed for the calculation, provides a template and benchmarks for what a "good" payback period looks like based on company size and industry, and discusses potential red flags to watch out for when analyzing this metric.

How to Land a Pricing Change (8 minute read)

Price changes can be a daunting task for any business, but with the right approach, you can soften the blow for existing customers and even win their support. This article presents two case studies from Patreon, one showcasing a poorly executed pricing change and another demonstrating a successful one. The key lessons learned include creating more value than you capture, over-communicating with customers, providing legacy pricing options, and offering downgrade alternatives.

Why Your Value Prop Sucks (3 minute read)

Traditional approaches to creating value propositions often lead to offers that sound interesting but fail to compel action from prospects. Instead of focusing on the product's features and benefits, businesses should base their value proposition on what the customer is ultimately trying to achieve, even if the product didn't exist, resulting in smoother sales conversations, intuitive product direction, and differentiation from competitors.
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Tools & Resources

Deco.cx (Tool)

Build web apps 10x faster with Deno, JSX, TS, and Tailwind.

Draftboard (Tool)

Refer your network to jobs and get paid - it's that simple.

The Ultimate Guide to ARR (Book)

A comprehensive book on how to set up industry-best ARR reporting, co-written by the founders of Equals, Bobby Pinero and Chris Burgner.
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Miscellaneous

The Illusion of Productivity: Our Addiction to Busyness (7 minute read)

Humans have a unique need to keep busy, often falling prey to the illusion of productivity, but is this constant busyness actually good for us? Research shows that humans tend to choose busyness over idleness, even if the task is meaningless. This addiction to busyness can be a numbing strategy to avoid facing the truth of our lives.

The End of the Back Office (4 minute read)

These authors discuss the evolution of administrative work from paper-based to digital processes, highlighting the role of PDFs in digitizing documents and the subsequent shift toward managing complex digital information systems. They emphasize the transformative impact of large language models in automating workflows involving unstructured data, thereby promising to alleviate the "bit-pushing" drudgery by extracting, classifying, and automating processes in industries heavily reliant on such data.

Live or Die by Product-Market Fit (4 minute read)

This article discusses the importance of product-market fit (PMF) for software companies, emphasizing that weak or lost PMF can lead to financial troubles and ultimately cause a company to go out of business. It highlights several financial indicators of weak PMF, such as high churn, difficulty in expansion, inefficient sales and marketing, and slowing revenue growth, while also cautioning that false confidence in PMF, often stemming from large fundraising rounds, can lead to unrealistic expectations and a lack of focus on maintaining PMF.
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Quick Links

The World's Shortest B2B Copywriting Guide (2 minute read)

Steal words from job descriptions, turn them into headlines with power words and emotions, and focus on how the product will make the buyer look good to their boss.

What Do You Do When Your Startup is Not Growing Anymore? (2 minute read)

If a company's growth has significantly slowed down, it should first honestly assess the reasons, such as falling out of product-market fit or being less competitive than before, then focus on making its existing customers extremely satisfied, as they are the primary source of new customers.

My Favorite Uses of AI (2 minute read)

Some of this author's favorite AI tools are Gemini for book summaries, Claude for understanding academic papers, Google Android Recorder and Whisper for dictation and transcription, and Ollama for summarizing podcasts.
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