TLDR Founders 2024-04-26

20+20 🧮, Matterport Acquired for $1.6B 🏠, B2B Marketing in 2024 📣

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Headlines & Trends

Microsoft Beat Expectations as Profits Rise 20% to Nearly $22B (2 minute read)

Microsoft reported a significant increase in its fiscal third-quarter revenue, reaching $61.9 billion, a 17% rise, with profits up 20% to $21.9 billion, surpassing Wall Street expectations. The growth was driven by a 31% increase in Azure cloud services revenue, significantly boosted by AI technologies, including the Azure OpenAI service, highlighting AI's expanding role in enhancing business outcomes across various industries.

IPO Market Insiders Cautiously Optimistic (2 minute read)

Rubrik, a Microsoft-backed data security firm, went public on Thursday, joining other significant IPOs this year and reigniting discussions about the revitalization of the IPO market. Despite a more cautious market environment where investors prioritize fundamentals like profitability, there is optimism for a steady increase in IPO activity, with companies like Databricks and Stripe anticipated to enter the market soon.

Matterport is Being Acquired by CoStar at a 212% premium (3 minute read)

Matterport, a digital twin platform, has agreed to be acquired by CoStar, one of its customers, in a cash-and-stock deal valuing the company at approximately $1.6 billion. The acquisition is expected to enhance CoStar's real estate marketplaces by incorporating Matterport's virtual tour technology, but the deal is subject to regulatory approvals, which could potentially derail the transaction, as seen in CoStar's previous attempt to acquire RentPath.
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Strategies & Tactics

Eight Hard-Earned Lessons from Repeat Founders (8 minute read)

While there is an abundance of guidance available for first-time founders, there are comparatively fewer resources tailored to the unique challenges faced by serial entrepreneurs launching their second or subsequent ventures. This article distills invaluable insights from seasoned founders who have navigated the complex landscape of starting multiple businesses. They share hard-won lessons on overcoming the psychological hurdles and operational pitfalls that can derail repeat entrepreneurs.

Reinventing B2B Marketing for 2024 (7 minute read)

B2B marketing is shifting towards more efficient, targeted strategies that prioritize direct impact on revenue, with a focus on signal-based marketing, AI integration, and refined metrics like CAC and ROI. It is important to adapt to digital engagement necessities and economic pressures in a future where AI, community insights, and revenue-focused metrics will dominate B2B marketing strategies.

The Rule of 20+20 (3 minute read)

SaaS companies may receive better acquisition offers in the current market by focusing on moderate growth and profitability instead of rapid growth at the expense of the bottom line. The "Rule of 20+20" states that companies with 20-30% growth and 10-20% profit margins are more attractive to buyers than those solely focused on growth or profitability.
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Tools & Resources

Cap (Tool)

Open source Loom alternative.

Garple (Tool)

Portfolio of short, memorable domain names that nobody else is using.

Generative AI in the Workforce (Report)

A report on work, workforce, and workers reinvented in the age of generative AI.
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Miscellaneous

In Conflict, You're Not as Rational as You Think (5 minute read)

People often believe they are the most logical and objective in a conflict, but this is due to their own biases and values influencing their reasoning. To truly understand the other side's perspective and find common ground, one must practice empathy, avoid quick judgments, and examine their own biases.

SaaS Metrics for Fundraising (4 minute read)

Fundraising for your SaaS startup can be chaotic, but one thing you can control is having your metrics in order. This guide helps founders prepare for fundraising by highlighting the key metrics investors care about, such as ARR growth, customer acquisition costs, lifetime value, and retention rates. It also emphasizes the importance of building a "data deck" to anticipate investor questions and tell your company's story through data.

How We Seek Status in the Digital Age (12 minute read)

This article discusses the evolving concept of status in a digital age, highlighting how technology, especially social media and smartphones, has transformed the way status is quantified, compared, and displayed, leading to significant cultural and psychological impacts. It explores the role of conventions in society and the transient and fragmented nature of digital status and predicts future shifts towards valuing analog creations and eschewing overt digital status displays as markers of true status.
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Quick Links

State of Pre-Seed: Q1 2024 (2 minute read)

Key highlights from the report include SAFEs becoming the preferred investment instrument for rounds under $3 million, valuation caps remaining stable, and small checks under $25,000 making a significant impact in SAFE rounds under $1 million.

A Shift in LLM Marketing: The Rise of the B2B Model (1 minute read)

With the general knowledge performance of LLMs reaching a plateau, buyers are now prioritizing different attributes based on their specific needs, leading to the emergence of specialized models and smaller, more cost-effective options.

Growing to $255K/mo with Good, Old-Fashioned SEO (2 minute read)

Ping He, an entrepreneur who built four products totaling about $255k/mo in revenue, shares his journey and insights on indie hacking.
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