Google Beware! TikTok Is Now Challenging Its Search Leadership: Report – Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

China-based ByteDance-owned TikTok has emerged as a serious contender to the likes of Meta Platforms, Inc. META and Snap, Inc’s SNAP Snapchat. The video app is loved for its entertainment-focused short videos, but is now presenting a new use case as a search engine. New York Times: Youngsters prefer taking cues from a real person talking about a restaurant rather than relying on written reviews. Google, which is currently the search leader, has taken note of competition gaining ground.

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