Kanye West Ending Yeezy Partnership With Gap After Months of Complaining on Social Media

Kanye West has formally notified Gap that he will terminate his partnership with the apparel company. The deal was first announced in 2020 as a partnership to develop a collection of clothing under the Yeezy Gap brand. Gap breached the agreement by not releasing the apparel or opening retail stores as planned, according to a letter from West’s lawyers. West has been extremely vocal about his unhappiness with Gap on social media, accusing them of leaving him out of the creative process and not letting him set the price points.

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