A Common Homepage Messaging Mistake: Using Sales Messaging (1 minute read)
Many businesses mistakenly expect their homepage to perform like a top salesperson. They translate functional value into business value for prospects. ClickUp, a productivity platform, stands out by prioritizing believable functional benefits on their homepage, allowing prospects to envision the practice benefits without needing a sales pitch. A homepage has limited time (15 seconds) and reach. Leave the detailed value discussions to sales calls and tailor your homepage with believable benefits.
Transactional Emails: what they are and what they're not (7 minute read)
A guide to what transactional emails are and are not, and the related compliance requirements. Transactional emails include order or shipping confirmations, order refund notifications, password resets, or customer service replies. Triggered emails, which are not transactional emails, include order renewal reminders, back-in-stock notifications, abandoned cart emails, and birthday/anniversary notifications. Transactional emails do not need an unsubscribe link. For customers in the U.S., no more than 20% of a transactional email should be promotional messaging.