Shuhei Yoshida reveals that CEO Jim Ryan wanted to change PlayStation’s focus on AAA titles. Yoshida and Double Fine’s Greg Rice spearhead efforts to improve the brand’s standing among indies. Sony will have regular ‘indie afternoons’ dedicated to promoting the biggest and best content. The platform holder has done a much better job in recent times of curating the best content, with titles like Sifu and Stray becoming extremely popular this year alone – all thanks to targeted marketing.Read Long Article
