Sony to bring over-the-counter hearing aids to the masses

Sony and WS Audiology announce partnership to develop consumer-friendly, over-the-counter (OTA) hearing aids. OTC hearing aids are intended for those with “perceived mild to moderate hearing impairment,” and the FDA’s move could mean lower prices for millions of Americans. The companies already have their first product in development, which will sell under the Sony brand name for the U.S. market. Several consumer technology manufacturers, such as Ergo, Jabra, Olive Union, and Bose have already entered the fray.

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