There’s One Simple Strategy to Reduce Alcohol Intake, Scientists Say, And It Works

Researchers have found an effective way of getting people to cut down on alcohol consumption. Pairing information about alcohol and cancer with a particular practical action – counting their drinks – resulted in drinkers reducing the amount of alcohol they consumed. A TV ad linking booze and cancer, together with a suggestion to keep count of your drinks, was one of the most effective ways to get people to try and cut down their alcohol intake. World Health Organization: Alcohol consumption can be attributed to 7 percent of premature deaths worldwide.

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