TIME, ‘Good Morning America’ hit Hailey Bieber for ‘cultural appropriation’ over TikTok lip routine

A TIME Magazine article and ABC’s “Good Morning America” have accused Hailey Bieber of cultural appropriation after a recent TikTok video showed the model sporting a makeup technique popularized by Black and Latina women in the 1990s. TIME writer Cady Lang wrote that critics took issue with the idea that a White woman was getting credit for “starting” a beauty technique long used by women of color. In the video, Bieber wears a clear lip gloss and brown lip liner from her beauty brand Rhode, and never claims to have started the look. The piece highlighted how Bieber trended on Twitter and was ridiculed for using the term “brownie glazed lips”

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