ByteDance would rather shut down TikTok than sell the company. The US only provides a quarter of TikTok's global revenue and only represents 5% of ByteDance's daily active users across all of its media platforms. The short deadline to sell would likely put downward pressure on any potential sale price, making the option even less appealing. Selling the company would mean divesting the algorithms that power TikTok and its video recommendations, which raises more complications.